
Happy holidays from the Beatles: As of 12:01 a.m. on Dec. 24, the band’s music will finally be available on streaming services worldwide.
The
group announced the news in a 35-second video featuring a medley of its
biggest hits that kicks off to the sound of the 1963 single “She Loves
You.” An accompanying news release simply said: “Happy Crimble, with
love from us to you.”
However,
the surviving members of the group, Paul McCartney and Ringo Starr,
along with Universal Music Group, which controls the band’s recorded
music, made no statements other than the fact that the Beatles’ catalog —
13 original albums and four compilations — will now be playable on nine
subscription streaming music services: Spotify, Apple Music, Google
Play, Amazon Prime Music, Tidal, Deezer, Microsoft Groove,
Napster/Rhapsody and Slacker Radio.
Known
as singular holdouts in the digital era, the Beatles, the best-selling
group of all time, resisted offering its songs on iTunes for more than
seven years before coming to an agreement with
Apple in 2010. “It’s fantastic to see the songs we originally released
on vinyl receive as much love in the digital world as they did the first
time around,” Mr. McCartney said at the time. The band sold 450,000
albums and two million individual songs in its first week on the
service, according to Apple.
Now,
streaming is the industry sea change too big to ignore. This month,
Warner Music Group, one of the so-called big three label groups, said
streaming revenue exceeded download revenue for the year. And other
classic rock resisters have come around recently: AC/DC started
streaming its music this summer,
following Led Zeppelin and Pink Floyd in 2013. (The Beatles were
already available on Pandora, the Internet radio service, since it does
not offer on-demand songs; a court decision recently raised the royalty rate for labels and performers on those services, known as pureplays. The band members’ solo material is also widely available.)
Modern
artists, however, have started to resist streaming in certain rarefied
cases. Taylor Swift, who helped persuade Apple Music to pay royalties
during its free-trial period when she protested publicly, has not made
her albums available on streaming services with a free tier, like
Spotify, while Adele has so far kept her blockbuster “25” off streaming services
altogether. The Beatles’ music will be available on the free and
premium versions of services that have both. Courtesy New York Times
No comments:
Post a Comment